MediaDailyNews
Thursday, August 10, 2006
  • Summit Doesn't, Media Shop Falls Amid Uncertain Kids' Ad Market

    Months after 2006-07 deals ordinarily would have been wrapped up, the languishing kids' TV advertising marketplace has claimed its first major victim: media buying … Read the whole story

  • Is Mylo Myth Or Millennial Mainstream?

    Sony just announced a new personal communications device called "mylo" (MY Life Online). It's a Wi-Fi-based, PSP-shaped Instant Messenger with Web browsing, VoIP phone, … Read the whole story

  • Viacom's Freston: MTV, BET Wrap Upfront At Flat CPMs, Modest Volume Gains

    Despite advertising marketplace softness, Viacom's worldwide cable network revenue grew 8 percent in the second quarter to $1.75 billion. Read the whole story

  • Disney Earnings Spike Up, TV Ad Market Flat

    Although Disney posted healthy fiscal third-quarter earnings growth--a 39 percent net-income improvement--its media networks provided no help. The culprit? Blame the soft ad market. Read the whole story

  • Hallmark Cares To Sell The Very Best -- Upfront CPMs

    In a lackluster cable upfront, the Hallmark Channel hopes to sell less inventory at higher rates. The goal is to bring in the same … Read the whole story