In a move separate from Wal-mart's ad agency search, the mass retailer Tuesday named Saatchi & Saatchi X its agency of record for shopper, … Read the whole story

As the debate wages over whether Nielsen should provide TV ratings without VCR recording data already baked in, few people may know that it … Read the whole story

CBS is stepping up its broadband offerings. It's giving Internet users its big network prime-time programs, ad-supported and free, through innertube, its new broadband … Read the whole story

Ad holding company WPP Group has invested $3 million into ad-supported video game network WildTangent, which grew to 6.2 million unique users in July. … Read the whole story

Core ad categories helped mid-size TV station owner Acme Communications perk up 6 percent in net second-quarter revenue to $9.5 million, versus $9.0 million … Read the whole story