MediaDailyNews
Wednesday, August 16, 2006
  • Wal-mart Has Something In-Store For Saatchi, Broader Agency Search Continues

    In a move separate from Wal-mart's ad agency search, the mass retailer Tuesday named Saatchi & Saatchi X its agency of record for shopper, … Read the whole story

  • The Debate Over VCR Data--Baked Into Nielsen Ratings Or Not?

    As the debate wages over whether Nielsen should provide TV ratings without VCR recording data already baked in, few people may know that it … Read the whole story

  • CBS Finds Prime-Time Shows For innertube

    CBS is stepping up its broadband offerings. It's giving Internet users its big network prime-time programs, ad-supported and free, through innertube, its new broadband … Read the whole story

  • WPP Gets In The Game, Buys Into WildTangent

    Ad holding company WPP Group has invested $3 million into ad-supported video game network WildTangent, which grew to 6.2 million unique users in July. … Read the whole story

  • Acme's Core Advertisers Boost 2Q Results

    Core ad categories helped mid-size TV station owner Acme Communications perk up 6 percent in net second-quarter revenue to $9.5 million, versus $9.0 million … Read the whole story