Big music label Universal Music Group is backing SpiralFrog, a new ad-supported music download service being run by former Universal McCann CEO Robin Kent. … Read the whole story
While the expansion focus of most big media shops is in emerging markets, Aegis Group Tuesday announced a deal that will expand Carat dramatically … Read the whole story
After a summer of banal performances from a slew of "American Idol" wannabes, it's no surprise that viewers are fed up. A new Circuit … Read the whole story
Media planners wondering where readers get magazines have a new measurement tool. Affinity, a magazine-measurement firm, just launched CopySource, a new online panel survey … Read the whole story
In the explosive trajectory of MySpace, both in traffic and cultural buzz, the anything-goes site faces a branding conundrum. Much of the appeal for … Read the whole story
Azteca America joins Univision and Telemundo as a Spanish-language broadcaster included in Nielsen's general-market ratings this season. The move allows media buyers to gauge … Read the whole story
1 - Dodge Caliber 2 - myspace.com 3 - Nike 4 - JC Penney 5 - NeutrogenaClick here to view these placements. Data and … Read the whole story
ESPN has reached a three-year extension of its deal with Home Depot for the retailer to continue sponsoring its "ESPN College GameDay" preview show. … Read the whole story
NBC will try and punk real brides and grooms. The network plans to launch a reality show based on the 2005 hit film "Wedding … Read the whole story
Hoping to score increased distribution from the recent popularity of the World Cup, cable network GolTV has extended its exclusive deal to carry Spanish … Read the whole story