The U.S. advertising economy is losing some steam, according to a leading ad monitoring service used by Madison Avenue. Ad spending across the media … Read the whole story
ABC learned yesterday how problematic it is--both politically and fiscally--to position the fifth-year anniversary of the 9/11 terrorist attacks as entertainment, when its miniseries … Read the whole story
The outdoor ad industry continued its meteoric growth in the first half of 2006. Total revenue expanded 8.2 percent over the same period in … Read the whole story
With the appointment of Charlie Collier as general manager of AMC, Rainbow Media Holdings rounds out a management team for its cable networks that … Read the whole story
Tom Freston is out at Viacom. The Viacom CEO will be replaced by two former Viacom executives: Philippe Dauman will be president and CEO, … Read the whole story
Sundance Channel, the Robert Redford-linked network that supplies provocative programming, is making advertisers an offer they can't refuse: a role in its creative lineup. … Read the whole story
MTV Networks has partnered with a small Kansas MSO to address one of advertisers' biggest VOD complaints: the inability to change creative on the … Read the whole story