Less than a year after hiring a renowned marketing researcher to run Carat Insights, Carat once again is searching for a new chief research … Read the whole story
The push for commercial minute ratings appeared to take step backward Thursday during an ad-hoc summit organized by clients of Nielsen Media Research to … Read the whole story
Network executives, start your engines. Two separate reports from Nielsen and Magna Global may advance the argument that DVR users watch more TV. Nielsen … Read the whole story
Amid swirling investigations into its stock-option practices, Cablevision Systems Corp. showed a narrower loss for its second-quarter results--and big-time ad gains for its cable … Read the whole story
The New York Times Co. posted disappointing revenue returns for the month of August on Thursday--with overall ad revenue sliding 3.8 percent across all … Read the whole story
It's a propitious launch date: Jan. 1 is the kickoff for DraftFCB, the newly melded marketing-communications agency created from the combination of IPG sister … Read the whole story
Despite some sky-is-falling speculation about the local-station business, Belo Corp. reported yesterday that spot revenue increased 6 percent for August over a year ago. … Read the whole story
In the first three days of the new season, three different networks came out on top. It was CBS' turn on Wednesday--albeit in a … Read the whole story
One-time computer-gaming geek cable network G4 is hoping the Schwartz is with them. A new version of "Spaceballs," Mel Brooks' nearly 20-year-old "Star Wars" … Read the whole story
Having left their previous creation, The Source, in January, Dave Mays and Ray Scott are launching a new magazine covering celebrity news and urban … Read the whole story