Dethroning Univision is not the primary objective for NBC's Telemundo, the No. 2 Spanish-language broadcaster. Instead, NBC Universal Chairman-CEO Bob Wright has his sights … Read the whole story

NBC Chairman-CEO Bob Wright said the network took the financially prudent course eight years ago by refusing to pay huge rights fees to carry … Read the whole story

In the age of product placement, Detroit and its overseas challengers, Toyota, Nissan and Honda, have aggressively driven their "show the metal" mantra to … Read the whole story

Jay Leno could remain at NBC beyond 2009 when he cedes his "Tonight Show" desk to Conan O'Brien. NBC Universal Chairman-CEO Bob Wright said … Read the whole story

1 - Loreal Paris 2 - Mercury Mariner 3 - GMC 4 - Honda CR-V 5 - Manolo BlahnikClick here to view these placements. … Read the whole story

Just when it seemed there would be no new shows destined to become prime-time hits, ABC's "Brothers & Sisters" lit up Nielsen People Meter … Read the whole story

Betting on new ad models for on-demand digital content, research firm ABI predicts that ad-serving and ad-splicing technology companies will boost revenue from $284 … Read the whole story

The more things change, the more they stay the same--at least in terms of ad revenue. A new study from JupiterResearch predicts only modest … Read the whole story

Spots, dots and banner ads won't fix what's ailing Detroit, according to Omnicom President-CEO John Wren. It will take design and innovation. Advertising is … Read the whole story