After a period of relative quiet on Madison Avenue, a resurgent AT&T; is ready to make an ambitious pitch to the ad industry. The … Read the whole story

Financial services giant Chase earlier next year will become the first major marketer to deploy a large-scale addressable TV advertising buy. The effort, which … Read the whole story

To the visible discomfort of a TV Guide executive sitting in the room, executives of an innovative new TV navigation system unveiled plans to … Read the whole story

The term "media agency" is an anachronism. Instead, top executives said Thursday that planning and buying shops now describe themselves as "communications services" or … Read the whole story

The National Football League will invite fans to pitch ideas for the league's commercial that will run during Super Bowl XLI in February. Read the whole story

NBC Universal and Intel have created a new higher-resolution online service, called "VIP Access," to raise the quality of online viewing. It's free to … Read the whole story

ESPN's attempt to go from programmer to soup-to-nuts merchant in the mobile space has gone bust. The Disney unit said it would discontinue its … Read the whole story

Black and Spanish-speaking Hispanic radio listeners are more receptive to radio advertising than white listeners, according to a study released Wednesday from the Radio … Read the whole story

In a bid to increase the appeal of the original programming--not to mention the channel itself--Mark Cuban's HDNet will launch its makeover show in … Read the whole story

A new magazine targeting Harvard alums, 02138, aims to deliver a mix of light gossipy features and more weighty, brow-furrowing fare to its well-heeled … Read the whole story

CBS won Wednesday night, but it got an even better result with "Jericho," its new drama, which became the first new show of the … Read the whole story