Walt Disney Co., which started the trend of TV networks selling programming into digital distribution systems over a year and a half ago, unveiled … Read the whole story

Virgin Mobile USA has put its creative and media planning account into review and incumbents Mother and MediaHead are competing. It is the second … Read the whole story

Like a good TV neighbor, State Farm is there--especially when it comes to Nickelodeon. Hoping to attract advertisers beyond food and toy markets, Nickelodeon, … Read the whole story

Nestle's Coffee-Mate carries the tagline "Coffee's Perfect Mate." And the creamer's appearance in an episode of the TBS comedy "My Boys" late last month … Read the whole story

The outlook for ad spending in 2007 continues to trend downward. On Tuesday, influential ad tracking firm TNS Media Intelligence issued its first forecast … Read the whole story

Microsoft's MSN Direct, which delivers Internet content to mobile devices and consumer appliances, is joining forces with Clear Channel's high-def digital radio. The announcement … Read the whole story

2006 became the year content distribution on the Internet took center stage. 2007 looks to be the same for cell phones and mobile devices. … Read the whole story

1 - Cheez-It 2 - Match.com 3 - Nestle's Coffee-Mate 4 - Netflix 5 - Cool WhipClick here to view these placements. Data and … Read the whole story

Qubo, the 5-month-old venture that launched last fall in Spanish and English, gives NBC its Saturday morning kids' block. Billed as a new form … Read the whole story

There is a finite amount of room for on-air product placements on Fox's "American Idol." But given the later-round episodes, one area the net … Read the whole story