Friday, January 26, 2007
  • First Down Load: CBS, TiVo Offer One-Click Super Bowl

    TiVo and CBS are launching a special two-week Super Bowl campaign that will tout CBS' Monday night lineup of shows, including new show "Rules … Read the whole story

  • NBC Runs For 'Office,' Follows President, Other Time Slots

    NBC sees more room in "The Office"--for ratings growth. The network used three high-profile slots this week to air episodes "out of turn," looking … Read the whole story

  • Special Effect: FX Launches Shows With Little, No Ads

    Well-known among viewers for its edgy dramas, FX is becoming equally recognized in the ad community for airing premieres with a low--or no--commercial load. … Read the whole story

  • 'American Idol' Dominates, American President Does Not

    "American Idol" continued its domineering ways on Wednesday, wiping out other network competitors -- and the President's speech. In its sixth season, the juggernaut … Read the whole story

  • Time To Go: 18 Time4 Titles Bought by Bonnier

    Eighteen titles from Time4Media and Time Inc.'s parenting group have been purchased by Bonnier, a Swedish publisher with operations in 20 countries around the … Read the whole story

  • Gin Game: Beefeater Beefs Up Media Plans

    Beefeater Gin is getting a spirited makeover. The new global ad campaign is the first strategic move from Pernod Ricard, which bought the brand … Read the whole story

  • Mag Bag 2006: A Very Good Year for The Week

    While most newsweeklies and monthlies are struggling with the same issues that bedevil the consumer-magazine business, one upstart, The Week, is experiencing rapid growth … Read the whole story