How often does a CEO give an agency credit for reducing its costs? On Wednesday, Coca-Cola CEO Neville Isdell praised the effectiveness of Wieden … Read the whole story
TV's second-quarter advertising market--always a harbinger of possible forthcoming upfront activity--seems to be taking a cue from its healthy first-quarter business. Larger and small … Read the whole story
Following MediaDailyNews' coverage of Remo, a new wi-fi enabled TV remote control being developed by Nielsen foe Frank Maggio, some readers drew comparisons with … Read the whole story
Just two days after unveiling a new unit to consolidate and accelerate audience measurement services derived from the clickstream data coming out of various … Read the whole story
Three-months after Jon Mandel stepped down from the No. 2 position at WWP's GroupM unit, the world's largest media services company named a new, … Read the whole story
TV advertisers that buy time in the Oscar broadcast continue to be repeat and high-paying TV customers, according to TNS Media Intelligence. Over the … Read the whole story
The days of cable and satellite operators offering the local Fox or ABC affiliate without paying for the rights appear to be heading for … Read the whole story
Three big categories of magazines targeting women -- shelter, family and bridal titles --continued to take hits in the second half of 2006, compared … Read the whole story