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by Wayne Friedman
Forget the "inside" media--TV and the Internet. New forms of out-of-home advertising are seeing big growth. According to PQ Media, new out-of-home media, digital … Read the whole story
COMMENTARY
by David Goetzl
Give Ford a checkered flag for its integration of its latest Mustang into a recent episode of ABC's dating-competition show "The Bachelor." The reason … Read the whole story
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by Joe Mandese
Business-to-business ad pages are continuing to decline in the U.S. business press, but revenues are rising due to the expansion of new business streams … Read the whole story
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by Erik Sass
America's flagship newspapers are still afloat, but their crews may want to don swimsuits soon. The Audit Bureau of Circulations posted numbers Monday showing … Read the whole story
COMMENTARY
by Kenny , Karin Searle
1 - Renuzit 2 - Secrett 3 - Scrabble 4 - Home Depot 5 - NexxusClick here to view these placements. Data and analysis … Read the whole story
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by Karl Greenberg
Newly wealthy Americans behave more like middle-class consumers than characters out of "The Great Gatsby." They seek quality products based on research and comparison … Read the whole story
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by Erik Sass
A new study of American Muslims by J. Walter Thompson paints a portrait of a minority whose members, for the most part, conform to … Read the whole story
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by Wayne Friedman
There is good news for top broadcast network shows this season--and it started on Sunday. One ABC heavyweight, "Desperate Housewives," is gaining ratings traction--up … Read the whole story