Driven by severe cuts by the nation's largest advertisers, total U.S. ad spending declined 0.3% during the first quarter of 2007, according to estimates … Read the whole story

YouTube, which has resisted using the widespread pre-roll ads, may be joining the trend. A top Hearst-Argyle TV executive expects the Google-owned property to … Read the whole story

Nielsen's initial analysis of commercial ratings confirmed what syndication proponents have known for some time. When it comes to time-shifted viewing, syndication can be … Read the whole story

GroupM, the media investment management arm of London-based WPP Group, generated $4.361 billion in net new media billings during 2006, according to the company's … Read the whole story

A federal court has ruled that "fleeting expletives" should not be judged as indecent speech. The U.S. Court of Appeals threw out the Federal … Read the whole story

Spanish-language broadcaster Telemundo, which recently said it's cutting all commercials out of a nightly drama in late-fringe, will try another maneuver to stop viewer … Read the whole story

Ad spending in the gay and lesbian press reached $223.3 million in 2006--a record figure, according to the study from Prime Access Inc. and … Read the whole story

The "urban consumer" is something of a misnomer, since people fitting that psychographic profile can be found in all walks of life, including the … Read the whole story

Newspapers will continue to take hits in 2007--and there's no telling when the slump will end, according to a new report from Deutsche Bank's … Read the whole story

The local ABC station in the Big Apple will run the sales process for the ads that run on the new Taxi TV system … Read the whole story