Consumer engagement is still one of the hot buzz concepts on Madison Avenue, but if the preliminary results of new Nielsen research on the … Read the whole story
As expected, Interpublic indicated Tuesday that significant layoffs will be coming at the New York branch of its Lowe network following the loss of … Read the whole story
These days, communications planning is replicating the account-planning life cycle in the U.S., step-by-step. It comes courtesy of the Brits, like Paul Woolmington who … Read the whole story
The battle over the proposed merger between satellite radio broadcasters Sirius and XM saw more volleys delivered on Tuesday. In a positive piece of … Read the whole story
The Wall Street Journal will not alter its coverage of China in the wake of Rupert Murdoch's takeover, former managing editor Paul Steiger said … Read the whole story
Think of those big blank digital plasma TV screens on living room walls as empty frames looking for a piece of art. Paul Brownlow, … Read the whole story
Cable operator Mediacom is hoping politicians take advantage of its interactive advertising capabilities later this year as the presidential campaign heats up. Read the whole story
NBC's "The Singing Bee" finally flew solo this Monday--after weeks of having "America's Got Talent" as its protector-lead in. And its ratings took a … Read the whole story