Just months after Time Warner's AOL unit agreed to acquire behavioral marketing firm Tacoda for an estimated $275 million, Yahoo late Tuesday announced a … Read the whole story

Business 2.0, a magazine launched in 1998 to cover the "new economy" has become a casualty of some old economics: declining ad pages and … Read the whole story

The new marketing world takes a vacation in the heat, when our consumer behavior massifies. The media that separate us during the rest of … Read the whole story

Joe Uva, CEO of Univision Communications, promised change. Here's the latest: MTV veteran David Lawenda will take on a new position--president of advertising sales--responsible … Read the whole story

NBC Universal is revamping its iVillage syndication show, now called "In the Loop with iVillage." The new show, born out of "iVillage Live," which … Read the whole story

Arbitron is moving into in-store media measurement with its Portable People Meter, a passive electronic measurement device, and other survey techniques. This puts the … Read the whole story

The Los Angeles Times is set to introduce scented ink in its advertising, delivering the smell of frosted cake to promote "Mr. Magorium's Wonder … Read the whole story

Once believed to have an uncertain future after a jail stint and widely criticized attempt to host an "Apprentice" spin-off, Martha Stewart looks to … Read the whole story

Leading Hispanic agency Bromley Communications thought it had staged a coup by bringing Mediacom's Alejandro Clabiorne aboard in a newly created position. But at … Read the whole story

A new report shows that DVR users skew so much younger that the average median age for "live" viewing on ABC, CBS and NBC … Read the whole story