The drive toward TV commercial ratings is producing some unintended consequences as advertisers, agencies and TV programmers adapt new advertising formats - especially so-called … Read the whole story

Looking to juice up its fall season--and that of the Apple iTunes Music Service--Fox announced that it will, for the first time, offer ad-free … Read the whole story

It's a return to the good old days of 1990s network TV: Network CPMs are rising near double-digit increases, while ratings on returning TV … Read the whole story

The Tennis Channel's recent distribution boost of approximately 9 million homes via DirecTV came with a price. In exchange for the added reach, the … Read the whole story

With the transition to a new TV currency this season, the CPMs spiked up nicely for the networks this season--but less so for cable … Read the whole story

The increasingly successful Ultimate Fighting Championship, or UFC, has put its planned branding campaign on hold as it grapples with how to integrate a … Read the whole story

New research offers hints at which shows provide the highest levels of viewer engagement--an admittedly hard-to-gauge metric--with both their ads and content. A six-month … Read the whole story

Radio is still an almost universal medium, according to a poll by American Media Services, which found that 63% of American adults report listening … Read the whole story