In a rare act of public contrition, Nielsen backed off a controversial loophole enabling broadcast networks to report a single, unduplicated audience rating for … Read the whole story
Looking to grab an even bigger foothold with women TV viewers, NBC Universal has agreed to acquire the Oxygen cable network for $925 million, … Read the whole story
Hey, advertisers, agency types and network promotion executives! This is America calling. We have a request. Shut up. No disrespect, but you're killing us … Read the whole story
GfK Starch Communications is set to introduce eStarch, a new metric for print ad impact that attempts to correlate print ad exposure with consumer … Read the whole story
Before a new-media application reaches critical mass--or even if it's behind the curve--ESPN moves aggressively to establish a beachhead. Now, the multi-platform brand is … Read the whole story
Keeping its new entertainment products coming, TiVo will now get into the music downloading business in a deal with Rhapsody, a digital music service … Read the whole story
The annual conference of the Association of National Advertisers, meeting Oct. 11-14 in Phoenix, will have its own dedicated radio station courtesy of the … Read the whole story
All of a sudden, NBC's once-strong Monday night looks like it could use a few more heroes. For its third Monday night of the … Read the whole story