Wednesday, October 24, 2007
  • Google, Nielsen Form Alliance: First Step Brings Demo Data To Google TV Ads

    After months of angst concerning Google's inroads into television, and potentially into television audience measurement, Nielsen Co. has entered into a strategic relationship with … Read the whole story

  • NBC Sees Green: Produces Green Content, New Building

    NBC Universal has gone green. It will produce some 150 hours of "green" content that will run company-wide from Nov. 4 through Nov. 10 … Read the whole story

  • Media X: Anti-Social Networking

    This week's reality check comes courtesy of the ex-wife, who would not have a personal life if it weren't for dating sites and social … Read the whole story

  • NYTCO Ad Revenues Up 5.5% In 3Q

    The newspaper business got an unaccustomed bit of good news on Tuesday with the New York Times Company's announcement that ad revenues rose 2% … Read the whole story

  • Advertisers Mull Strategy For Writers Strike

    A writers' strike won't have any immediate effect on the $9 billion worth of TV upfront commercial buys made last June. But a longer … Read the whole story

  • AT&T's U-Verse Gaining Customers, Leverage

    AT&T telco's service--U-verse--is making inroads. The company plans to eventually make the service available to up to 60% of customers within its 22-state footprint. … Read the whole story

  • Plan B: FX Readies In Case Of Writers Strike

    FX is waiting for a strike--it's got contingency plans ready. "The Shield," is wrapping up 13 episodes, while "Nip/Tuck" is launching next week with … Read the whole story

  • 'Samantha' Soars, CBS Comedies Click

    Not many new shows maintain ratings after their season debuts. Few would have predicted that ABC's "Samantha Who?" would be one of those shows … Read the whole story