Tuesday, October 30, 2007
  • NBCU Extends Out-Of-Home Sales With Arena Deal

    Looking for ways to extend its ad platforms beyond traditional TV and the Internet, NBC Universal has inked a deal allowing it to sell ... Read the whole story

  • Magazines Must Move On Mobile Initiatives

    Boca Raton, FL--Magazines have been slow to launch mobile content initiatives. They must shift into high gear--or risk missing out on a new wave ... Read the whole story

  • Zogby: Consumers Want Pick-And-Choose Cable

    Pollster Zogby Interactive says consumers prefer to pick their own cable networks--but a sizable portion of those users believe the privilege will cost them ... Read the whole story

  • Millard Predicts Digital Revolution

    Revolution is in the air. And Wenda Harris Millard, president of Martha Stewart Living Omnimedia, sees huge changes coming in the digital space. To ... Read the whole story

  • Court TV Kicks Off 'Actuality' Theme

    Following its decision to re-brand itself as "truTV" this past summer, Court TV will add a tagline: "Not Reality. Actuality." Read the whole story

  • Mag Campaigns: Integrated Efforts Lag, Blame Shared

    Boca Raton, FL--Media agencies are still struggling to produce integrated marketing efforts, a panel of industry heavies agreed during a panel discussion on Monday ... Read the whole story