Tuesday, October 30, 2007
  • NBCU Extends Out-Of-Home Sales With Arena Deal

    Looking for ways to extend its ad platforms beyond traditional TV and the Internet, NBC Universal has inked a deal allowing it to sell … Read the whole story

  • Magazines Must Move On Mobile Initiatives

    Boca Raton, FL--Magazines have been slow to launch mobile content initiatives. They must shift into high gear--or risk missing out on a new wave … Read the whole story

  • Zogby: Consumers Want Pick-And-Choose Cable

    Pollster Zogby Interactive says consumers prefer to pick their own cable networks--but a sizable portion of those users believe the privilege will cost them … Read the whole story

  • Millard Predicts Digital Revolution

    Revolution is in the air. And Wenda Harris Millard, president of Martha Stewart Living Omnimedia, sees huge changes coming in the digital space. To … Read the whole story

  • Court TV Kicks Off 'Actuality' Theme

    Following its decision to re-brand itself as "truTV" this past summer, Court TV will add a tagline: "Not Reality. Actuality." Read the whole story

  • Mag Campaigns: Integrated Efforts Lag, Blame Shared

    Boca Raton, FL--Media agencies are still struggling to produce integrated marketing efforts, a panel of industry heavies agreed during a panel discussion on Monday … Read the whole story