EBay has banked on itself. The company developed the controversial online buying and selling system it wanted the industry to embrace. Now eBay is … Read the whole story

In the battle for dominance in the burgeoning retail media marketplace, InStore Broadcasting Network has cut a deal that will bring advertising and digital … Read the whole story

TargetSpot, one of the largest online radio ad brokers, announced Monday that it has signed deals with a number of new partners for its … Read the whole story

Nascent TV network broadcaster Ion has made an unusual move--airing a daily late-night TV show just featuring TV commercials. Kicking off Monday, "Firebrand" features … Read the whole story

In a strike-tainted TV season, Fox is pulling out all possible marketing tools. The network will ask viewers to create a promotional poster for … Read the whole story

After months of open conflict with some of the nation's largest radio broadcasters, Arbitron announced Monday that it will delay commercialization of ratings from … Read the whole story

A study of the Wall Street Journal Office Network by Arbitron found considerable reach and recall for the place-based video network. In buildings with … Read the whole story

NapAds, a company that operates a virtual napkin network covering popular nightlife venues, has spent the last year extending its distribution to cover the … Read the whole story

One of sports marketing's most influential executives ever--Anheuser-Busch's Tony Ponturo--is relocating from the company's St. Louis headquarters to the doorstep of Madison Avenue. Read the whole story