In what is likely to be the last mega media assignment of 2007, World Marketing Group, the Irvine, Calif.-based media management group for Hyundai … Read the whole story

At a time when some of Madison Avenue's big, full-service agencies are considering how and whether to "re-integrate" media with creative, the biggest independent … Read the whole story

A rare voice of optimism has sounded in the newspaper wilderness: John Klim, an analyst with Credit Suisse, released a positive report on some … Read the whole story

Worldwide automotive advertising revenues will stay at the $40 billion level for the next three years, according to a recent survey by a Princeton … Read the whole story

Advertising agencies and marketing firms have stepped back to a Stone Age technique to connect consumers with brands: storytelling. Only this go-round, and with … Read the whole story

Under attack from a number of sectors, FCC Chairman Kevin Martin wants to establish a rule requiring local stations to offer more local programming--although … Read the whole story

Paramount is debuting the newest release in its "Jackass" franchise free on a Blockbuster-run site starting Dec. 19 and available through Dec. 31. Read the whole story

BusinessWeek is laying off a dozen employees from both business and editorial departments, as part of an ongoing restructuring of the publication. The changes … Read the whole story