MediaDailyNews
Monday, December 31, 2007
  • Patriots-Giants 'Triplecast' Scores Season High Rating

    Saturday's telecast of the New England Patriots and New York Giants game - the first ever three-network simulcast of an NFL game - set … Read the whole story

  • Publicis Leads Tumble In European Media Stocks

    Paris-based Publicis Groupe led a tumble in European media stocks this morning, following a negative report on the sector from a big Wall Street … Read the whole story

  • Bhutto News Draws YouTube Crowds To TV Coverage

    The assassination on Thursday of Benazir Bhutto, the Pakistani politician, drew large numbers of viewers to YouTube on Thursday and Friday. But professional TV … Read the whole story

  • Worldwide Pants Brokers WGA Deal

    Worldwide Pants, the production company of "Late Show with David Letterman" and "Craig Ferguson," has made an agreement with the Writers Guild of America. … Read the whole story

  • Product Placement: Broadcast Up, Cable Down In '07

    Product placement had a mixed year. Among broadcast networks' top product-placement shows, occurrences grew 15% in the first nine months of 2007, while cable … Read the whole story

  • Future Innovation: WPP Acquires Cheskin

    Added Value, WPP's brand-development business, has acquired Cheskin, an innovation consulting firm. The renamed Cheskin Added Value brings a strong presence in the tech … Read the whole story

  • 'Cincinnati Post' Closes, Other Newspapers Outsource To India

    It's a grim New Year for newspapers. As yet another rough quarter draws to a close, we witness the closing of a venerable Midwestern … Read the whole story

  • QR Code Brings Mobile Marketing Opportunities

    The prospect of making the world interactive through cell phones and QR codes--printed two-dimensional bar codes made popular in Japan--has two Long Beach, Calif. … Read the whole story