NBC Universal is expected to announce a deal today allowing it to sell spots on a network reaching more than 200 college campuses. The … Read the whole story
Former NBC newsman John Hockenberry has tacked digital media in an academic journal. He's certainly an improvement over horror shows like Chris Matthews, dipsticks … Read the whole story
Looking to create a higher profile for one of its lackluster channels, Discovery Communications has made a deal with Oprah Winfrey to revamp its … Read the whole story
The fate of the Academy Awards is still in limbo, but ABC's sales department is not waiting to discuss contingency plans with advertisers should … Read the whole story
Mark Lazarus, who had a meteoric rise at Turner Broadcasting from account executive to oversight of leading cable networks TBS and TNT, is leaving … Read the whole story
The flurry of online radio deals in 2007 is continuing into 2008, with Tuesday's news that six more online radio broadcasters have inked deals … Read the whole story
The definition of place-based video will have to be expanded to include things that aren't strictly "video." For example, in Canada a company called … Read the whole story
As cinema advertising grows at a feverish pace, Warner Bros. is hopping on board. It has signed a new deal to provide content for … Read the whole story
Fox's "Terminator: The Sarah Connor Chronicles" lost some football muscle, but it is still toned. But NBC continues to hold onto the 18-49 demo. Read the whole story