Tuesday, January 22, 2008
  • NFC Playoff Dominates Ratings

    Fox's Sunday night NFC Championship game between the New York Giants and Green Bay Packers dominated all broadcast networks combined. It scored the playoff … Read the whole story

  • Syndie Sees Cable As Potential Biz Provider

    The syndication business will change in the coming years because of new programs coming from--ironically --cable networks, the industry's longtime competitors. Read the whole story

  • The Perfect Branded Entertainment Placement (Hint: It 's Not On Television)

    Striking television writers may have a lot to grouse about, but if they took some notes from the creative way one Hollywood production has … Read the whole story

  • Ads Target Super Bowl's Female Fans

    While a woman-friendly Super Bowl may sound as farfetched as, well, Eli Manning getting a ring, Super Bowl XLII is shaping up to be … Read the whole story

  • Hispanic Muscle: LATV Buys American Latino TV

    LATV Networks is bulking up with the acquisition of American Latino TV, a syndication and production company, in a multmillion-dollar deal. LATV gets access … Read the whole story

  • Giant Pepsi Monster In Times Square

    New York's outdoor ad hub is getting even more spectacular, thanks to a 60-foot transformer-style monster that's promoting Pepsi during the lead-up to the … Read the whole story

  • Nets Counter-Program The Super Bowl

    NBC has picked a loser for Super Bowl Sunday. The network has scheduled four hours of repeats of "The Biggest Loser." To counter-program against … Read the whole story

  • Obit: Zetelle 'Z' Guerra, Grand Dame Of Media Buying, Dead At 71

    Zetelle Guerra, one of the grand dames of media buying until she retired in Florida, was killed after being struck by an unlicensed driver … Read the whole story