Las Vegas, NV -- NBC Universal's Jeff Zucker has made it clear during the last several months that the TV business needs to change … Read the whole story

Before the news cools too much, I have to admit that I was more than a little worried about O. Burtch Drake's replacement at … Read the whole story

Six Flags theme parks is launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching … Read the whole story

Joining several low-cost airlines, Continental has reached a deal to begin offering live in-flight TV next year--an amenity that JetBlue pioneered some nine years … Read the whole story

The American Association of Advertising Agencies has officially appointed Nancy Hill president-CEO of Madison Avenue's leading trade association. Hill, who previously was CEO of … Read the whole story

Las Vegas, NV -- In one of the few surprises at the National Association of Television Program Executives meeting here, mid-size syndicator Program Partners … Read the whole story

On the heels of winning the hefty Hyundai and Kia account, Initiative has signed a former PHD executive to head the business out of … Read the whole story

The proposed sale of Gemstar TV Guide to Macrovision Corporation for $2.8 billion, announced in early December, has a rough road ahead. That's due … Read the whole story

A recent analysis of ad spending by Nielsen Monitor-Plus shows that advertisers use radio more than any other medium to reach African-American audiences. From … Read the whole story

MTV's on-campus network is now expanding to areas near campus. The place-based network, available at some 750 colleges, has reached deals with a range … Read the whole story