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by Joe Mandese
ORLANDO, Fla -- Amid an atmosphere charged with buzz and speculation, two new digital age data processing systems - Donovan Data Systems new iDesk … Read the whole story
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by David Goetzl
ORLANDO -- Starcom MediaVest's top digital executive reiterated advertisers' deeply rooted frustrations with buying VOD advertising Wednesday at the AAAA conference, calling for dynamic … Read the whole story
COMMENTARY
by Richard Gagnon, Wendy Lurrie
As all the major media companies and agencies congregate in Florida for the AAAA Annual Media Conference, it's a given that the topic of … Read the whole story
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by Joe Mandese
ORLANDO - In a surprise announcement on the eve of Madison Avenue's annual media gathering here, Starcom MediaVest Group said Dennis Donlin is out … Read the whole story
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by Joe Mandese
They say justice is blind--but sometimes justice has a keen eye for some seemingly trivial, but apparently decisive, detail. That's what some high-level Publicis … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In branded entertainment, there is still the good, the bad, and more importantly, the less obvious. Apart from some dramatic music, there was no … Read the whole story
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by Wayne Friedman
NBC Digital Entertainment says it has good news for Internet TV advertisers on several fronts. More viewers are watching entire online episodes than ever … Read the whole story
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by David Goetzl
C3 has been the new marketplace currency for five months. Data now reveals that for some top shows, the "C" aspect isn't hurting networks, … Read the whole story
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by Wayne Friedman
Completing its third major distribution deal since November, Crown Media Holdings, which owns Hallmark Channel and Hallmark Movie Channel, has made a multi-year deal … Read the whole story
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by Erik Sass
There was more bad news for the radio industry this week, with the Radio Advertising Bureau's announcement that revenues fell 2% in 2007 compared … Read the whole story
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by Wayne Friedman
NBC Universal's Local Media has acquired marketing and promotional company Skycastle Entertainment, which will develop an integrated marketing campaign for the group's local ad … Read the whole story
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by Erik Sass
The Los Angeles Times is teaming with Clear Channel Outdoor to bring news headlines and images to digital billboards throughout LA. While highlighting the … Read the whole story
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by Erik Sass
Call it bar-casting. Whatever the name, bars are increasingly popular venues for place-based video networks, which tout the relaxed, convivial atmosphere and high engagement … Read the whole story