In a move that suggests a broader shift toward brand-focused research, the Advertising Research Foundation has tapped a leading consumer product and brand research … Read the whole story
ORLANDO, Fla.-- The upfront will die. Long live the upfront. At least until 2018? When asked to play the role of futurist at the … Read the whole story
Roam the nooks and crannies of Orlando with special video blogger Jack Feuer and MediaPost regulars Joe Mandese and David Goetzl as they conduct … Read the whole story
CBS Radio and AOL are set to expand their partnership with a new deal that will make a broad array of content available to … Read the whole story
The growing National Geographic Channel, now in 67 million homes, announced the coming launch of multiple new series and specials next season, as it … Read the whole story
Clients of Google's audio ad service are getting a new set of analytic tools to measure the impact of their audio advertising, using the … Read the whole story
NBC and DirecTV are close to partnering on an unusual deal to renew the ratings-challenged but critically acclaimed "Friday Night Lights." Pairing with a … Read the whole story
Capitalizing on improving hockey ratings, Versus is ramping up a new marketing campaign for NHL playoffs that continues the tougher, authentic theme of recent … Read the whole story
New network shows continue to get the gloomy treatment from viewers. Now it's Fox's turn with "New Amsterdam" on Thursday night, which sank to … Read the whole story