What started out as a regularly scheduled meeting on Tuesday to update Nielsen clients on a variety of initiatives, erupted into a debate over … Read the whole story
With Time Warner spinning off its Time Warner Cable unit, the media giant now positions itself mostly as a content company. Is there still … Read the whole story
I know what you want, my little piranhas. You want me to carve up the news that Adweek's editor is about to be promoted … Read the whole story
The percentage of people who use a TV network's or program's Web site to watch TV shows does not appear to be expanding, but … Read the whole story
Under pressure from militant investors, The New York Times Company CEO Janet Robinson promised Tuesday the company will redouble its efforts to expand its … Read the whole story
At a time when some big marketers are going the customized approach, General Motors, after years of having its media handled via a standalone … Read the whole story
Cox Radio will provide program information from all its stations around the U.S. to RadioTime, which allows Internet users to browse, search and listen … Read the whole story
The writers' strike even hit those TV shows thought to be strike-proof: syndication. Virtually all the top 20 syndication shows were hit by the … Read the whole story
Whether some sort of re-bundling between creative and media shops officially happens, it's clear the concept already has a de facto existence. Take MindShare's … Read the whole story
As the 8-8-08 launch of the Beijing Olympics approaches, NBC Universal has promoted two sales executives charged with attracting advertisers: Paul Wilson and Jeff … Read the whole story
Another network is jumping into the mixed martial arts ring. BET, which a year ago said it was developing a show, launches a reality … Read the whole story