Wednesday, March 19, 2008
  • Trad Media Plans Remain, But Consumers Harder To Pin Down

    HOLLYWOOD, Calif.--Neither consumers or marketers may be responding to typical media plans that use traditional reach and frequency formulas. They are still used, but … Read the whole story

  • Media X: Rag Traders

    I have seen the future of business journalism, and it is Sarah Lacy. Our gal reporter conducted what was billed as a Q&A with … Read the whole story

  • Initiative: Ad Spend Boosted In '08; Less Robust By '09

    Two unnamed Initiative executives indicated that despite bumps in the economy, they expect overall ad spending to rise 3% to 5% this year--but predict … Read the whole story

  • A&E Launches Cross-Media Sales Unit

    A&E Television Networks has created a new cross-media selling unit that will promote advertiser opportunities across the company's multiple platforms, including its increasingly robust … Read the whole story

  • Newspapers: February the Cruelest Month... So Far

    In a not-so-shocking turn of events, three of the nation's biggest newspaper publishers reported dismal revenue results for February, indicating that the industry's long-term … Read the whole story

  • DuPont Heads Oxygen's Sales

    Oxygen, now part of NBC Universal's Bravo unit, said Michael DuPont has been promoted to vice president ad sales, with responsibility for all the … Read the whole story

  • ESPN Promotes 2 In Digital Sales

    ESPN has promoted two senior directors to vice president for its digital sales operations. Lisa Valentino and Steve Takeuchi take on duties as vice … Read the whole story

  • Arbitron: Online Radio Up 14%

    The weekly audience for online radio rose from 29 million in January 2007 to 33 million in January 2008, according to the most recent … Read the whole story

  • CBS' Monday Comedies Hit Season Highs

    TV consumers have started coming back to network TV --for laughs. In its new 9 p.m. time slot, CBS' "How I Met Your Mother" … Read the whole story