So far, advertisers interested in Google's foray into TV ad brokering have been able to participate only if invited. But a top company executive … Read the whole story

A top Nielsen executive Thursday told TV station executives that it has decided to make time-shifted ratings data the currency for the local TV … Read the whole story

Nielsen Thursday began informing clients that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a … Read the whole story

How eager are local station owners to accelerate their Web extensions? NBC Universal could nearly double its digital sales force, while an outsized portion … Read the whole story

Certainly one of the goals behind product placement is to create a pass-along buzz effect among a hip, younger-targeted set, but there is one … Read the whole story

CBS Television Distribution has named John Nogawski as its president/COO, following the passing of syndication legend and company CEO Roger King back in December. … Read the whole story

1 - Quiznos 2 - "Horton Hears A Who" 3 - Stride 4 - Pam 5 - Toyota Click here to view these placements. … Read the whole story

Could a broadcast network--the CW--be losing ground to USA Network--a cable network? For the first time, USA Network beat the CW in total viewers, … Read the whole story

Ad revenues for Web sites affiliated with local broadcast stations soared 72% last year, and could grow another 45% in 2008, according to a … Read the whole story

As predicted, Internet display ad revenues passed radio for the first time in 2007, clocking in at just over $11.3 billion, versus $10.7 billion … Read the whole story

Two leading business magazines are introducing new digital features online, with an announcement from Forbes.com that it's launching a Business and Finance Blog Network, … Read the whole story