Univision tried a new tactic Wednesday to persuade advertisers to spend more on Spanish-language TV--a metaphor. At its upfront, the network suggested that it … Read the whole story
Turner opted to hold its upfront event during the week typically reserved for broadcasters--and did its best Wednesday to convey a message that it … Read the whole story
CBS is going back to what it does best--coming up with new comedies and procedural crime dramas. During its upfront presentation, CBS said it … Read the whole story
Nielsen Co., the global research behemoth that has adopted an "anywhere/anytime" strategy for media research, apparently doesn't want to dominate just any media. Nielsen, … Read the whole story
Clear Channel Communications has settled with the banks that are supposed to fund its buyout by two private-equity firms. The settlement averts trials in … Read the whole story
So far during this upfront presentation season, NBC gotten a big thumbs-up from one major media agency,, as ABC came in with less excitement … Read the whole story
TargetSpot, an online radio ad network, has signed up for measurement by Arbitron, the radio ratings firm, in partnership with online ratings firm comScore. … Read the whole story
Madison Avenue is known for targeting the hearts and minds of U.S. consumers. Now, a major media shop is going after their souls. MindShare … Read the whole story
On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie … Read the whole story