The U.S. advertising economy managed to eke out a tepid 0.6% growth during the first quarter of 2008, according to data on measured media … Read the whole story
Susan Lyne has stepped down from her posts as President and Chief Executive Officer of Martha Stewart Living Omnimedia. Replacing her as Co-CEOs are … Read the whole story
After weeks of speculation, the cable industry officially anointed Madison Avenue media maven David Verklin as its paddler-in-chief of Canoe Ventures, an initiative to … Read the whole story
The eBay-enabled online buying and selling system for TV spots that struggled to take flight is now grounded. While several factors contributed to its … Read the whole story
The demise of the Hummer signals a a new, downsized consumer culture in which less will be more -- and more will be bad … Read the whole story
Confirming one of the worst-kept secrets in the business, longtime Aegis Media senior executive David Verklin will take the reins of the cable industry's … Read the whole story
In a move likely to anger cable operators, Hulu.com will begin streaming full episodes of Comedy Central's calling cards. "The Daily Show" and "Colbert … Read the whole story
Good Housekeeping is teaming up with 200 retailers to create an incentives program, Good Housekeeping Rewards, that covers both online and brick-and-mortar shopping. The … Read the whole story
CBS Radio's online business has effectively merged with AOL Radio, the companies announced yesterday, making programming from all 150 CBS stations and all 200 … Read the whole story
Aegis Group this morning announced the acquisition of MenCompany, an experiential marketing company in Italy that specializes in strategy, consultancy and execution in events … Read the whole story
Tour de France advertisers are coming back to Versus--but not without some concern. Exxon, Saab and Anheuser-Busch are advertisers, but they needed reassurance after … Read the whole story
Tribune Broadcasting group advertising executive John Hendricks has been promoted to executive vice president of interactive and broadcast sales. Read the whole story