TiVo said Tuesday it has reached an agreement with a marketing research firm that aims to gauge how its user base makes household purchasing … Read the whole story

The comic who mesmerized me in my youth, mesmerized my son with his seven interesting words bit. His name was George Carlin, and he … Read the whole story

The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods and similar "low interest" advertisers still have considerable work to do in figuring … Read the whole story

A top researcher in the digital future space offered an intriguing theory Tuesday as to why TV will continue to be a flourishing medium: … Read the whole story

Paul Smurl has been named vice president of advertising at The New York Times, the newspaper's publishers announced earlier this week. He will lead … Read the whole story

"We did develop [the technology] for use by agencies," says David Palinchock, chairman of BEL. "It had not been used that way before SS+K; … Read the whole story

Alcohol TV commercials are on the rise -- and more young people are being exposed to them, especially on cable programs. Eleven specific brands … Read the whole story