Despite a global credit crisis, and weak economic signs in key Western markets, Publicis' ZenithOptimedia Group revised its global ad outlook for 2008 up … Read the whole story

The FCC has begun a formal inquiry into altering its regulations governing product placement. One possible outcome is networks having to acknowledge "embedded advertising." Read the whole story

In the wake of its decision to reject a takeover bid last week, Anheuser-Busch said it would undergo a massive cost-cutting plan, but would … Read the whole story

The Federal Trade Commission just raised a glass to the alcohol industry. A major report, released Friday, said the agency found the industry enjoyed … Read the whole story

Less is more. A Nielsen study commissioned by Gas Station TV found that 10- and 15-second spots are equal or superior to 30-second spots … Read the whole story

Interpublic's Initiative unit has restructured its West Coast operations in the wake of two new top defections to Omnicom's OMD unit, which also recently … Read the whole story

WPP is working to divest its minority position in a Y&R-branded; unit in Zimbabwe, as it emerged that a top agency executive had been … Read the whole story

Bravo continues to have faith that sometimes desperate housewives who tool around in pricey cars can also drive ratings. The network is launching its … Read the whole story