In years past, the fourth quarter has been a bonanza for newspapers and radio, with advertisers pouring literally billions into holiday campaigns between Thanksgiving … Read the whole story
A distinguished group of panelists at an Advertising Week event Monday looked into their crystal balls and offered a range of forecasts about the … Read the whole story
TV viewers have seen it all before--which may explain why the Emmy Awards show recorded their lowest viewership numbers in history. Read the whole story
Looking to boost its already improved prime-time viewership, CW will team up with Honda Motor to drive viewership in a weeklong promotion, the largest … Read the whole story
Lifetime is serious about "Rita Rocks." To prove it, the network's first original comedy series in a decade will air five episodes in a … Read the whole story
Two weeks ago, the Publishing Group of America launched Spry, a new newspaper-distributed magazine targeting women ages 30+ with content about healthy lifestyles and … Read the whole story
In a rare public announcement that signals a more vocal position in the media data processing business, industry leader Donovan Data Systems (DDS) Monday … Read the whole story
San Francisco agency Goodby, Silverstein & Partners took top honors and three individual categories in Monday night's presentation of Media magazine's 2008 Creative Media … Read the whole story