On the heels of its big advertising selling deal for some NBC Universal cable networks, Google has added Bloomberg Television to its stable. The … Read the whole story
Eric Haseltine is a neuroscientist, a writer for several leading science magazines, former executive vice president of Disney and most recently the U.S. associate … Read the whole story
Reality shows are littered with "The Fashion Shoot," the opportunity for a regular-old contestant to be the center of a spread in an Elle … Read the whole story
General Electric said Thursday that national advertising is suffering at NBC Universal, an apparent first acknowledgment since the economic crisis began, although cable is … Read the whole story
In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. Strong media plans … Read the whole story
Even with the disruptions of last year's writers' strike, television viewing has never been stronger, as the third quarter of this year attests. Turner … Read the whole story
Triad Consulting has some advice for advertisers that want to fly right: Advertise on airplane tray tables. Some 79% of consumers could later recall … Read the whole story
Some networks might put a big asterisk next to the third day of the new season -- all thanks to a 15 minute-President Bush … Read the whole story
Bonnier Corporation is adding to its portfolio of enthusiast and lifestyle titles with the acquisition of Working Mother Media, publisher of Working Mother magazine. … Read the whole story