Monday, October 20, 2008
  • UBS: Ad Spend Estimates Cut 6% For '09

    Another industry forecast for the media business points south. In a recent report, UBS media analyst Michael Morris cut 6% or $11 billion for … Read the whole story

  • All New "Sarah"

    This weekend, Sarah Palin once again demonstrated her media appeal when she helped Saturday Night Live reached its largest audience since 1994. This time … Read the whole story

  • Murdoch: News Corp. Can Weather Downturn, 'High' On FBN

    While acknowledging that ratings have been lackluster, News Corp. CEO Rupert Murdoch said Friday the company continues to have "high aspirations" for the Fox … Read the whole story

  • NBCU, Lifetime Resume Battle For 'Runway'

    In its bid to begin airing design series "Project Runway," Lifetime appears to be going judge-shopping. The network asked that a case where the … Read the whole story

  • Real Palin Guesting On 'SNL' Rockets Ratings

    With big TV ratings magnet Republican vice presidential candidate Sarah Palin as a guest, NBC's "Saturday Night Live" soared to its highest household ratings … Read the whole story

  • NBC Wants $500 Million In 2009 Budget Cuts

    With the economy on the verge of a major recession, NBC says it will make major cuts--chopping back $500 million from the company's 2009 … Read the whole story

  • 20 Billion Reasons To Have Confidence In The '09 TV Ad Market

    TV and radio advertising cost provider SQAD has pledged to maintain its annual TV ad spending database at more than $20 billion. The database, … Read the whole story

  • Hard Landing For 'Mars'

    ABC's new, highly regarded Thursday night drama "Life on Mars" seemed to be cruising toward hit status--then something happened in the second half-hour of … Read the whole story

  • Underground Profits: Submedia's Corrigan Tunnels For Ads

    Bucking the downward ad trend is a New York-based company that offers in-tunnel advertising in subways. Submedia has a technology that takes a succession … Read the whole story