The global advertising economy will recede in 2009 for the first time since the industry's last recession in 2001, two of Madison Avenue's leading … Read the whole story
Getting your marketing message out in TV newscasts is not as effective as with other media and entertainment. A new report from Experian Simmons … Read the whole story
Tribune Co. may be preparing to file for bankruptcy protection as early as this week, according to the Wall Street Journal Web site, which … Read the whole story
The Rocky Mountain News, one of two dailies serving the Denver metro area, could be closed if it doesn't find a buyer by mid-January. … Read the whole story
TV networks' advertisers are still getting the benefits of doing deals on commercial ratings, rather than program ratings. But not by much. The percentage … Read the whole story
Weeks before ESPN re-launches its Web site, the network has posted a beta version and is soliciting comments from visitors--albeit limited to paying customers. … Read the whole story
More bad news for media companies hoping for a rebound from automakers: Some 52% of Americans say they would not buy or lease a … Read the whole story
According to digital strategists at leading women's magazines, it's a brave new world for editorial online. Editors are building communities of readers that magazines … Read the whole story