Marketers are always under pressure, but it's amplified in a recession, as companies cut back on ad budgets and consumers cut back on spending. … Read the whole story
A tightly fought Super Bowl XLIII game resulted in the Pittsburgh Steelers' win over the Arizona Cardinals, giving NBC strong results--but not better than … Read the whole story
Super Bowl ads cost several million dollars, but Hulu.com received 60 seconds on NBC free by essentially cashing in a voucher. The Alec Baldwin … Read the whole story
Interpublic's Mediabrands unit continues to whittle away at one of its brands: Magna. The Interpublic media management unit today announced that barter media division … Read the whole story
To help advertisers, agencies and media sales organizations prepare for the first major change in the way audiences are measured for the centuries old … Read the whole story
AT&T made its official switch to DirecTV on Monday, packaging the satellite TV distributor into the communication company's bundling deals that include TV, broadband, … Read the whole story
ION Life has rolled out a new programming slate for 2009. The 2-year-old multi-platform digital network, dedicated to positive living, is debuting eight new … Read the whole story
The digital out-of-home sphere showed more symptoms of the broader economic crisis last week. Thomson is looking for buyers for Premier Retail Networks, the … Read the whole story
Telemundo has launched a Web site focused on two teams with an immense following among Hispanics: the Mexican national team and Chivas. Telemundo carries … Read the whole story