Friday, February 13, 2009
  • Bottom Line: Viacom's 4Q Revs Dive 69%

    Pitted against other cable network groups, Viacom's cable networks didn't survive the onslaught of the accelerating economic decline in the fourth quarter. MTV, VH1, … Read the whole story

  • Net Gains: Nielsen Sizes Up TV Hits Online

    Nielsen Media Research released its first listing of top-viewed Internet TV shows--results that did not exactly correspond with TV shows' placement among traditional ratings. … Read the whole story

  • Brandtique: General Mills, 'Biggest Loser'

    If NBC extends "Biggest Loser" to two hours as it frequently does, then there's more potential upside on the margins. Actually quite a bit, … Read the whole story

  • Nathanson: Wall Street Soured On News Corp., Viacom

    It's not just the economy. While the roiling ad market has contributed significantly to the downturn in major media companies' stock prices, an influential … Read the whole story

  • ANA's Jaffe: Democrats Bad News For Advertisers

    One of the industry's top lobbyists suggested Thursday that with Democrats now in charge, the outlook for advertisers in Washington has become grim and … Read the whole story

  • GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes

    At a time when most forms of ad-supported media and other forms of marketing are expected to decline sharply due to the downturn in … Read the whole story

  • Now Hear This: Google Audio Ads Silenced

    As expected, Google is abandoning its ambitious scheme to sell radio ads via an automated platform, pulling the plug after nearly three years with … Read the whole story

  • Craftsman Retools Nascar Relationship

    Craftsman revs up its involvement with NASCAR this season, adding a branded entertainment vehicle Sunday before Fox's broadcast of the Daytona 500. Craftsman will … Read the whole story

  • Mag Bag: 'Urban Metro' Launches

    Unfazed by the recession and a spate of magazine closings, a new quarterly magazine about urban style for young men, UrbanMetro, is set to … Read the whole story