Monday, February 23, 2009
  • Signal Fading: Radio 4Q Revs Down 11%

    Feeling the effects of the sharp economic downturn, radio took another big hit in the fourth quarter of 2008, according to the Radio Advertising … Read the whole story

  • Dear Bev: I hate my boss, I hate my job! But how do I say that in an interview?

    My advice is that you shouldn't, at least not in those words. Negative comments are a sure fire way to be crossed off a … Read the whole story

  • MPA Cancels Magazine Conference

    The Magazine Publishers of America revealed Friday that it is canceling the American Magazine Conference, the industry's annual trade show and expo scheduled for … Read the whole story

  • JCPenney Holds Market Spend, Increases Cinema Ads

    JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels -- or percentage of sales -- in … Read the whole story

  • Sprint Calls In Oscar Ads

    Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, … Read the whole story

  • New Out-of-Home Ad Space: Recycling Machines

    Advertisers are getting access to a new interactive out-of-home ad platform that's close to the point of sale. A reverse vending machine company slaps … Read the whole story

  • Olympics 2014, 2016: Let The Bidding War Begin

    The head of the International Olympic Committee was hazy on specifics, but said the formal bidding process for rights to the 2014 and 2016 … Read the whole story

  • 'Grey,' Practice' Stay Healthy

    Although it earned ratings a bit lower than a week ago, ABC grabbed another Thursday night win--thanks to its big tag team of "Grey's … Read the whole story