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by Joe Mandese
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in online media, has shifted his focus to Madison Avenue's 800-pound gorilla, television. Morgan, … Read the whole story
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by Joe Mandese
In a round of funding that would ordinarily be indicative of a hot Internet, or social media play, venture capital firm ABS Capital Partners … Read the whole story
by David Goetzl, Joe Mandese
NEW ORLEANS -- A task force under the aegis of the American Association of Advertising Agencies and the Interactive Advertising Bureau that examined how … Read the whole story
by David Goetzl
At least two major programmers are warming to a system that would take some of their online content and place it behind barriers. Viacom … Read the whole story
by David Goetzl
Viacom's CMT has signed three recent deals allowing it to swiftly integrate a brand into content, without the lag time required for a drama … Read the whole story
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by Wayne Friedman
Aegis's big U.S. media agency Carat--which has experienced some recent troubling periods--has created a new senior-level marketing position for the agency. Former Yahoo executive … Read the whole story
by Wayne Friedman
New, stronger controls over tobacco marketing are being pushed by Congress--and that has advertisers up in arms. The "Family Smoking Prevention and Tobacco Control … Read the whole story
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by Erik Sass
In the fourth quarter, Cox Radio and CC Media Holdings, the parent of Clear Channel Communications, both saw revenues tumble by double digits. Their … Read the whole story
by David Goetzl
Newspapers and magazines looking for compelling video to offer online in the next month, can get help from three stars needing no last name: … Read the whole story
by Wayne Friedman
Cambridge, Mass.-based telecommunications researcher Northern Sky Research projects there will be more than 32 million TV-enabled phones in the hands of consumers by 2013. Read the whole story