MediaDailyNews
Wednesday, April 22, 2009
  • NYTCO Ad Revs Plunge 27%, Internet Revs Sag

    The New York Times Co. revealed disastrous first-quarter results Tuesday, resulting in a total revenue decrease of 18.6%, from $748 million to $609 million. … Read the whole story

  • Media X: The Dumbo Market

    Advertisers: target those crazy Republicans. Masses of them will show up anywhere, in costume even. It's easy to activate against this juicy demo: buy … Read the whole story

  • Lifetime Unveils Robust 2009-'10 Slate

    Andrea Wong, president and CEO of Lifetime Networks, says it arrived "fashionably late." Now that the legal battles between the Weinstein Co. and NBCU … Read the whole story

  • Study: Teens Love Live TV

    Not all TV teen viewers are into new TV technology -- at least not the ones that delay gratification. According to a new study … Read the whole story

  • With Fries: McDonald's Rolls Out In-Store Network

    Following other retailers, McDonald's is rolling out an in-restaurant network for 20 of its locations across the country, after starting late last year with … Read the whole story

  • Eyes Wide Open: Video Usage Up, More Watch Cross-Platform

    Worldwide video usage by consumers is at the highest levels ever -- but it is now spread more among a greater number of new … Read the whole story

  • Dove Breaks For Real-Life 'Gossip Girls'

    In the latest example of a network looking to build viewer retention during breaks, the CW is launching Dove-sponsored vignettes during "Gossip Girl." The … Read the whole story