by David Goetzl
In advance of Interpublic reporting first-quarter results Tuesday, CEO Michael Roth predicted the upfront will be "challenging," with "a lot of negotiation." And while … Read the whole story
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by Joe Mandese
Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes … Read the whole story
COMMENTARY
by Lisa Seward
Think back about three months to the inauguration of our new president, a breathtaking moment the likes of which many of us had not … Read the whole story
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by Joe Mandese
Citing "cuts in client spending in reaction to the global financial and economic crisis," WPP Group this morning reported a 5.8% decline in first … Read the whole story
by David Goetzl
Unwilling to risk failing to take full control of the Hearst-Argyle station group, Hearst Corp. is increasing its bid for the remaining shares it … Read the whole story
COMMENTARY
by Mitch Burg, Op-Ed Contributor
"The future is in our hands." This is what President Obama recently reminded Congress and the country. This statement is equally true for marketers. … Read the whole story
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by David Goetzl
Verizon said Monday that it now has 2.2 million subscribers for its telco TV service -- more than all but the top-five cable distributors. … Read the whole story
by Erik Sass
Portfolio, the ambitious business magazine launched with much fanfare by Conde Nast in April 2007, is history. The decision was revealed to staffers by … Read the whole story
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by Erik Sass
The latest figures from the Audit Bureau of Circulations held neither surprises or good news for newspapers, which experienced another big drop in circulation … Read the whole story
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by Gavin O'Malley
Despite the economic downturn and its inevitable strains on overall advertising expenditures, online video is clearly holding up as a beacon of change and … Read the whole story