January 25, 2023
Monday, May 11, 2009
Describing the enhanced TV industry's advertising infrastructure as "balkanized," Interpublic's top forecaster this morning released a relatively mediocre advertising outlook for the nascent medium. … Read the whole story
NBC's Jay Leno moving to 10 p.m. could mean greater share of advertising dollars for its competitors -- ABC and CBS -- but not … Read the whole story
TV stations are now getting millions from retransmission deals from cable operators. Have they been responsible for cable operators passing on these costs to … Read the whole story
BIA Advisory Services says TV and radio stations will have an 18.6% compounded growth rate over the next four years. Broadcast stations' Internet advertising … Read the whole story
Liberty Media saw revenues at its Starz family of pay-TV channels increase 8% in the first quarter on the backs of higher subscription revenues. … Read the whole story
The Democratic acting chairman of the Federal Communications Commission, Michael Copps, has urged members of the FCC's new Diversity Committee not to bring back … Read the whole story
The Sponsorship Group for Public Television says it is a first. The org is offering marketers on-air exposure across multiple PBS Kids television series … Read the whole story
The head of Scripps Networks Interactive, which includes Food Network and HGTV, says there are "some promising signs that the [ad] market is stabilizing," … Read the whole story
General Electric is launching a new initiative that positions it as the bringer of health to the masses, with "Healthymagination." The company has committed … Read the whole story
