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by Wayne Friedman
Targeting TV shows with heavy consumer purchasers of a specific brand can yield better ROI versus using more traditional TV demographics. Read the whole story
by Wayne Friedman
Dish Network's stock rocketed up over 20% on midday trading on strong earnings results, bucking analysts' expectations. Net income was up 21% in the … Read the whole story
COMMENTARY
by Beverly Weinstein
There seems to be a steady stream of online tools, widgets and apps . The challenge is sorting through the information and picking a … Read the whole story
by David Goetzl
Cablevision sought to quash speculation Monday that it might sell its Madison Square Garden unit that includes the New York Knicks and Fuse network. … Read the whole story
by Erik Sass
Amid the longest sustained drop in newspaper advertising revenue in American history, technology gurus and media watchers are making hopeful noises that Amazon's new … Read the whole story
by David Goetzl
A top-10 cable operator said it is having some success in attracting customers looking to avoid losing service due to the coming digital transition. … Read the whole story
by Erik Sass
After years of buoyant growth despite the declines in other traditional media, out-of-home advertising appears to be plunging back to earth during the recession, … Read the whole story
by Fern Siegel
CNN, HLN and Essence Communications have jointly developed "What Matters," a weekly news series that focuses on issues relevant to the African-American community. Read the whole story
by Erik Sass
Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefronts that complement its national ad campaign, featuring puns and amusing slogans touting … Read the whole story