Targeting TV shows with heavy consumer purchasers of a specific brand can yield better ROI versus using more traditional TV demographics. Read the whole story
Dish Network's stock rocketed up over 20% on midday trading on strong earnings results, bucking analysts' expectations. Net income was up 21% in the … Read the whole story
There seems to be a steady stream of online tools, widgets and apps . The challenge is sorting through the information and picking a … Read the whole story
Cablevision sought to quash speculation Monday that it might sell its Madison Square Garden unit that includes the New York Knicks and Fuse network. … Read the whole story
Amid the longest sustained drop in newspaper advertising revenue in American history, technology gurus and media watchers are making hopeful noises that Amazon's new … Read the whole story
A top-10 cable operator said it is having some success in attracting customers looking to avoid losing service due to the coming digital transition. … Read the whole story
After years of buoyant growth despite the declines in other traditional media, out-of-home advertising appears to be plunging back to earth during the recession, … Read the whole story
CNN, HLN and Essence Communications have jointly developed "What Matters," a weekly news series that focuses on issues relevant to the African-American community. Read the whole story
Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefronts that complement its national ad campaign, featuring puns and amusing slogans touting … Read the whole story