MediaDailyNews
Wednesday, October 7, 2009
  • Will the Industry Pay Twice?

    Fourteen companies have agreed to work together as a Coalition for Innovative Media Measurement. That is an achievement. It speaks to the belief that ... Read the whole story

  • Addressable Ads: GroupM Taps TidalTV

    As it looks to experiment further with addressable advertising, GroupM has inked a deal with an effective middleman in the process: TidalTV. The tech ... Read the whole story

  • Watch Chris Anderson, Martha Stewart, Mark Cuban, Others Debate The Future Of, Well, Media

    Fresh from Media magazine's Future of Media Forum in New York, see for yourself why Ad Age's Bob Garfield believes the future of media ... Read the whole story

  • Media X: Mess With Texas

    Choosing the right channels is only the opening act for marketers. It's the content that will make or break your campaign. The medium is ... Read the whole story

  • Survey: 2% Of TV Viewers Go Outside The Box

    A new TV survey says 2% -- or two hours per month -- of all TV viewing in the U.S. comes from non-traditional TV ... Read the whole story

  • Newspapers Rally Stock Prices, Will It Hold?

    After hitting all-time lows earlier this year, newspaper stocks are rebounding -- slightly. Simply put, it means there is reason for cautious hope -- ... Read the whole story

  • ESPN Scores With 'MNF'

    Fox continued its winning streak on Monday night -- but ESPN's "Monday Night Football" and CBS' "Late Show with David Letterman" did a bit ... Read the whole story

  • Carat Renews With Donovan, Third Big Shop To Re-Up This Year

    In another big score for Donovan Data Systems, the media buying processor has renewed a multi-year contract with Carat's U.S. operations for its systems ... Read the whole story

  • Nick Smiles On 'Glenn Martin, DDS'

    Nickelodeon has ordered up a second season of animated series "Glenn Martin, DDS," produced by the company run by former Disney chief Michael Eisner. Read the whole story