First comes the promotion, then reality sets in: the level of viewer satisfaction. Research from Marketing Evaluations, the firm behind the well-known Q Scores, … Read the whole story
In the only TV viewing metric that matters to national TV advertisers, CBS and Fox have been the only two networks to grow so … Read the whole story
Interest-group advertising seeking to influence congressional action on health-care reform has proven to be an unexpected boon for Gray Television, boosting third-quarter results. Read the whole story
McClatchy reports that revs fell 23% in the third quarter, but that net income was up, thanks to deep cost-cutting measures. Read the whole story
Anheuser-Busch will buy out all the TV commercial time in this weekend's "Saturday Night Live" on NBC to help launch its new Bud Light … Read the whole story
383 magazines have closed in the first nine months of 2009, compared with just 259 new titles launching. This continues the trend of the … Read the whole story
Ted Turner, a former vice chairman, would like to return to Time Warner in the top spot. Read the whole story