Friday, October 16, 2009
  • Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short

    First comes the promotion, then reality sets in: the level of viewer satisfaction. Research from Marketing Evaluations, the firm behind the well-known Q Scores, … Read the whole story

  • C3 Ratings Deliver For CBS, Fox

    In the only TV viewing metric that matters to national TV advertisers, CBS and Fox have been the only two networks to grow so … Read the whole story

  • Special-Interest Ads Improve Gray TV's 3Q

    Interest-group advertising seeking to influence congressional action on health-care reform has proven to be an unexpected boon for Gray Television, boosting third-quarter results. Read the whole story

  • McClatchy 3Q: Revs Slow, Profits Inch Up

    McClatchy reports that revs fell 23% in the third quarter, but that net income was up, thanks to deep cost-cutting measures. Read the whole story

  • Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17

    Anheuser-Busch will buy out all the TV commercial time in this weekend's "Saturday Night Live" on NBC to help launch its new Bud Light … Read the whole story

  • Mag Bag: 383 Magazines Closed Jan-Oct.

    383 magazines have closed in the first nine months of 2009, compared with just 259 new titles launching. This continues the trend of the … Read the whole story

  • Ted Turner Wants To Reclaim His TV Past

    Ted Turner, a former vice chairman, would like to return to Time Warner in the top spot. Read the whole story