Friday, October 16, 2009
  • Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short

    First comes the promotion, then reality sets in: the level of viewer satisfaction. Research from Marketing Evaluations, the firm behind the well-known Q Scores, ... Read the whole story

  • C3 Ratings Deliver For CBS, Fox

    In the only TV viewing metric that matters to national TV advertisers, CBS and Fox have been the only two networks to grow so ... Read the whole story

  • Special-Interest Ads Improve Gray TV's 3Q

    Interest-group advertising seeking to influence congressional action on health-care reform has proven to be an unexpected boon for Gray Television, boosting third-quarter results. Read the whole story

  • McClatchy 3Q: Revs Slow, Profits Inch Up

    McClatchy reports that revs fell 23% in the third quarter, but that net income was up, thanks to deep cost-cutting measures. Read the whole story

  • Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17

    Anheuser-Busch will buy out all the TV commercial time in this weekend's "Saturday Night Live" on NBC to help launch its new Bud Light ... Read the whole story

  • Mag Bag: 383 Magazines Closed Jan-Oct.

    383 magazines have closed in the first nine months of 2009, compared with just 259 new titles launching. This continues the trend of the ... Read the whole story

  • Ted Turner Wants To Reclaim His TV Past

    Ted Turner, a former vice chairman, would like to return to Time Warner in the top spot. Read the whole story