by Wayne Friedman
Viacom grabbed some hefty profit gains of 15% in the third quarter -- but one of its main revenue generators, TV advertising, still showed … Read the whole story
COMMENTARY
by Jack Feuer
Big is bad is a selling point when your agency just laid you off and makes a dope poster to wave around when you're … Read the whole story
by Erik Sass
This week brought more good news for radio from Nielsen, which analyzed behavioral data collected by the Council for Research Excellence. In several big … Read the whole story
by Wayne Friedman
It's all hands on deck for Turner Broadcasting cable networks when it comes to TBS' new "Lopez Tonight." The late-night Monday-to-Thursday TBS show, hosted … Read the whole story
COMMENTARY
by John Bauschard
With millions -- even tens or hundreds of millions -- at stake, clients want hard data showing that their budgets are being well spent. … Read the whole story
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by Wayne Friedman
Discovery Communications' U.S. Networks' saw a 5% rev increase in the third quarter, primarily driven by distribution and ad growth. Read the whole story
by Wayne Friedman
NBC Universal's Spanish-language network Telemundo is getting a new marketing line for its ad materials: "Be More Daring" (Atrévete a Más). It's all part … Read the whole story
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by Erik Sass
One of the nation's largest convenience store chains is throwing its hat in the digital out-of-home video ring. 7-Eleven will create a digital network … Read the whole story
by Fern Siegel
Toshiba is kicking off a new multiplatform sponsorship ad campaign on ESPN Nov. 16. The campaign, which runs through December 2010, is noteworthy because … Read the whole story