MediaDailyNews
Monday, November 23, 2009
  • Real-Life Auction For Brand Entertainment Properties

    Brand in Entertainment has taken a bold step -- holding an old-fashioned, real-life auction for brand entertainment media properties at the esteemed Christie's auction ... Read the whole story

  • Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted

    Meredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for notable growth in retransmission consent dollars over the ... Read the whole story

  • P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products

    Procter & Gamble became the second leading marketer to emphasize it needs to adapt to a changing society -- both in terms of its ... Read the whole story

  • Ad Alert: Affluent Viewership Up Among Big Four

    Overall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are ... Read the whole story

  • RAB: Radio Revs Hit Low Note, Slide 16%

    Down is the new up -- at least according to the Radio Advertising Bureau, which found "positive turnaround signs" in a 16% decline in ... Read the whole story

  • Network Shows Down In November Sweeps

    Remember how big the November sweeps used to be? For viewers, the memory is getting more distant. These days, network shows are taking it ... Read the whole story